The UK Labour Party, led by Keir Starmer, unexpectedly became a source of inspiration for Donald Trump's strategy that led to his second victory in the US presidential elections.
This is detailed in the new book "Landslide: The Inside Story of the 2024 Election," which sheds light on the behind-the-scenes maneuvers of the Labour Party aimed at regaining voter trust.
The key idea that helped Labour secure a decisive victory in the 2024 UK elections was an appeal to patriotism and national pride. Focusing on working-class voters who previously supported Brexit was a turning point. This strategy also formed the foundation for Trump's campaign, where he convinced Americans of his "authenticity" and ability to "make America great again."
When Keir Starmer took the helm of Labour in 2020, the party was in crisis following a series of electoral defeats. His chief of staff, Morgan McSweeney, developed a plan with the symbolic title "Labour for the Country." Its main goal was to convey to voters that the party had heard their concerns. The key message: Labour is a patriotic force capable of "making Britain great again."
Starmer personally embodied this idea during the Labour conference in September 2021, where he highlighted the importance of national pride and the contributions of the British armed forces. This emphasis on patriotism allowed the party to reconnect with voters who previously felt alienated from political elites.
This strategy also caught the attention of the US Democratic Party, which had lost support from a significant portion of its traditional electorate.
In contrast to the weak messaging of Kamala Harris's campaign, Trump clearly communicated his promises. His statements about a "strong America" and "control over immigration" gave voters the feeling that their concerns were being heard.
Source: politico.