Donald Trump, the former president of the United States, achieved a historic victory, surprising critics and reinforcing his position on the political stage.
As noted by CNN, in 2022, when the Republican Party faced setbacks during the midterm elections, many of its members urged Trump to exit politics. However, the ex-president, undeterred by pressure and criticism stemming from the events of January 6, 2021, decided to return to the political arena and announced his candidacy for the 2024 elections.
During his campaign, Trump focused on issues that concern many Americans: inflation, immigration, and socio-economic matters. His main strategy was to build a new coalition, uniting traditional Republican voters with working-class individuals who had previously supported Democrats, as well as attracting voters who rarely cast their ballots. This tactic proved effective, especially in the Midwest and Sun Belt states.
Key to Trump's campaign was his political team, which included seasoned strategists like Suzy Wiles and Chris LaCivita. They ensured Trump had solid support within the party and helped him avoid critical missteps. Another interesting aspect of the campaign that helped Trump succeed was the recruitment of new voter segments through innovative communication methods.
Trump created an account on TikTok, where he posted videos that went viral, and also gave interviews to popular podcasts and influencers. Additionally, he launched a support campaign through satellite channels like Turning Point Action and America PAC, led by his allies Charlie Kirk and Elon Musk, respectively. These organizations actively campaigned for voters, bolstering Trump's strategy in key states.
Source: cnn.